A.P.C. was founded in 1987 by Jean Touitou and stands for Atelier de Production et de Création. While inspired by military workwear, the brand is know for its clean lines and minimalist designs. A.P.C. has collaborated with many high profile music artists and fashion brands over the years.
The brand started out as a jeans brand using only raw Japanese selvedge denim, which is still used today. They tend to fade quickly when worn, allowing denim enthusiasts to achive a lot of wear and fade quickly if they wish.
A.P.C. presents Transmission, a book that tells the story of the brand as well as its founder in three chapters, with the clothes, objects, images, places, music, and events Jean Touitou remembered to be significant from the last thirty years.